At the Hekate Conscious Ageing Foundation, we believe that healthy ageing begins with empowering individuals to care for themselves, their health, and their communities — regardless of age. This vision is shared by Haleon, a global leader in everyday health. Over the past year, our organisations have come together in a meaningful partnership to promote self-care and tackle ageism in Hungary.
Together, we conducted a nationwide representative study exploring how older adults in Hungary perceive and practise self-care, and how age-related biases impact their daily lives. The results were eye-opening and reinforced our commitment to act. These findings are now available in a comprehensive White Paper, published in English, which can be downloaded from here.
Our joint work continues in 2025 and beyond, as we strengthen our efforts to raise awareness, share knowledge, and advocate for systemic changes that support active, conscious ageing. This collaboration is part of a broader movement to build a society where older adults are not only supported but valued for their wisdom, contribution, and resilience.
To mark International Self-Care Day on July 24, 2025, we issued a joint press release in Hungarian, reaffirming our shared mission to promote lifelong self-care as a fundamental pillar of public health and dignity. You can read the full statement here: https://tudatosoregedes.org/2025/07/24/ongondoskodas-vilagnapja/
We are proud of the momentum we have built with Haleon and inspired by the many individuals, communities, and organisations that are joining this important conversation. Conscious ageing is not only possible — it is essential for a caring, inclusive future where every stage of life is celebrated and supported.
Hekate 