“Around the world, people are ageing. The phenomenon is more marked in the developed world. In Europe and focusing on The Netherlands specifically, the average age of the population has gone from 71 in 1960, to around 81 in 2014. This trend has been seen in many countries around the world and has led to an increasing number of policy decisions on how to better support and utilise this increasingly significant population. For example, ‘The silver economy’ as a concept is more positive than traditional concepts of ageing, that tend to focus on the simple provision of care and support to the elderly community. The silver economy as a concept, focuses on how economically significant the +65 age group can be. Could the significance of ‘silvers’ in the future lead to a change in how we treat and support people as they age? Could policies and attitudes to ageing become more nuanced and lead to increasingly diverse ways in which this group can contribute and support local and national economies?”
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Hekate 